1. We respect your privacy

1.1.      SWC Ltd respects your right to privacy and is committed to safeguarding the privacy of our customers and website visitors. This policy sets out how we collect and treat your personal information.

1.2.      We adhere to the EU Privacy Principles contained in the Data Protection Act 2018 and to the extent applicable, the EU General Data Protection Regulation (GDPR).

1.3.      “Personal information” is information we hold which is identifiable as being about you.

This includes information such as your name, email address, identification number, or any other type of information that can reasonably identify an individual, either directly or indirectly.

1.4.      You may contact us in writing at SWC Ltd, Sycamore House, Sutton Quays Business Park, Sutton Weaver, Runcorn, Cheshire. WA7 3EH for further information about this Privacy Policy.

  1. What personal information is collected

2.1.      SWC Ltd will, from time to time, receive and store personal information you submit to our website, provided to us directly or given to us in other forms.

2.2.      You may provide basic information such as your name, phone number, address and

email address to enable us to send you information, provide updates and process your product or service order.

2.3.      We may collect additional information at other times, including but not limited to, when

you provide feedback, when you provide information about your personal or business affairs, change your content or email preference, respond to surveys and/or promotions, provide financial or credit card information, or communicate with our customer support.

2.4.      Additionally, we may also collect any other information you provide while interacting with us.

  1. How we collect your personal information

3.1       SWC Ltd collects personal information from you in a variety of ways, including when you interact with us electronically or in person, when you access our website and when we engage in business activities with you. We may receive personal information from third parties. If we do, we will protect it as set out in this Privacy Policy.

3.2       By providing us with personal information, you consent to the supply of that information subject to the terms of this Privacy Policy.

  1. How we use your personal information

4.1.      SWC Ltd may use personal information collected from you to provide you with information about our products or services. We may also make you aware of new and additional products, services and opportunities available to you.

4.2.      SWC Ltd will use personal information only for the purposes that you consent to. This may include to:

(a)        provide you with products and services during the usual course of our business


(b)        administer our business activities;

(c)        manage, research and develop our products and services;

(d)        provide you with information about our products and services;

(e)        communicate with you by a variety of measures including, but not limited to, by

telephone, email, sms or mail; and

(f)         investigate any complaints.

If you withhold your personal information, it may not be possible for us to provide you with our products and services or for you to fully access our website.

4.3.      We may disclose your personal information to comply with a legal requirement, such as a law, regulation, court order, subpoena, warrant, legal proceedings or in response to a law enforcement agency request.

4.4.      If there is a change of control in our business or a sale or transfer of business assets, we reserve the right to transfer to the extent permissible at law our user databases, together with any personal information and non-personal information contained in  those databases.

  1. Disclosure of your personal information

5.1.      SWC Ltd may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes set out in this privacy policy.

5.2.      If we do disclose your personal information to a third party, we will protect it in accordance with this privacy policy.

  1. General Data Protection Regulation (GDPR) for the European Union (EU)

6.1.      SWC Ltd will comply with the principles of data protection set out in the GDPR for the purpose of fairness, transparency and lawful data collection and use.

6.2.      We process your personal information as a Processor and/or to the extent that we are a Controller as defined in the GDPR.

6.3.      We must establish a lawful basis for processing your personal information. The legal basis for which we collect your personal information depends on the data that we collect and how we use it.

6.4.      We will only collect your personal information with your express consent for a specific purpose and any data collected will be to the extent necessary and not excessive for its purpose. We will keep your data safe and secure.

6.5.      We will also process your personal information if it is necessary for our legitimate interests, or to fulfil a contractual or legal obligation.

6.6.      We process your personal information if it is necessary to protect your life or in a medical situation, it is necessary to carry out a public function, a task of public interest or if the function has a clear basis in law.

6.7.      We do not collect or process any personal information from you that is considered

“Sensitive Personal Information” under the GDPR, such as personal information relating to your sexual orientation or ethnic origin unless we have obtained your explicit consent, or if it is being collected subject to and in accordance with the GDPR.

6.8.      You must not provide us with your personal information if you are under the age of 16 without the consent of your parent or someone who has parental authority for you. We do not knowingly collect or process the personal information of children.

  1. Your rights under the GDPR

7.1       If you are an individual residing in the EU, you have certain rights as to how your personal information is obtained and used. SWC Ltd complies with your rights under the GDPR as to how your personal information is used and controlled if you are an individual residing in the EU

7.2       Except as otherwise provided in the GDPR, you have the following rights:

            (a) to be informed how your personal information is being used;

            (b) access your personal information (we will provide you with a free copy of it);

            (c) to correct your personal information if it is inaccurate or incomplete;

            (d) to delete your personal information (also known as “the right to be forgotten”);

            (e) to restrict processing of your personal information;

            (f) to retain and reuse your personal information for your own purposes;

            (g) to object to your personal information being used; and

            (h) to object against automated decision making and profiling.

7.3       Please contact us at any time to exercise your rights under the GDPR at the contact details in this Privacy Policy.

7.4       We may ask you to verify your identity before acting on any of your requests.

  1. Hosting and International Data Transfers

8.1.      Information that we collect may from time to time be stored, processed in or transferred between parties or sites located in countries outside of the United Kingdom. These may include, but are not limited to USA and Dubai

8.2.      We have offices and/or facilities in the United Kingdom. Transfers to other countries will be protected by appropriate safeguards, these include one or more of the following: the use of standard data protection clauses adopted or approved by the European Commission which you can obtain from the European Commission Website; the use of binding corporate rules, a copy of which you can obtain from SWC Ltd’s Data Protection Officer.

8.3.      The hosting facilities for our website are situated in the United Kingdom. Transfers will be protected by appropriate safeguards, these include one or more of the following: the use of standard data protection clauses adopted or approved by the European Commission which you can obtain from the European Commission Website; the use of binding corporate rules, a copy of which you can obtain from SWC Ltd’s Data Protection Officer.

8.4.      Our Suppliers and Contractors are situated in the United Kingdom. Transfers will be protected by appropriate safeguards, these include one or more of the following: the use of standard data protection clauses adopted or approved by the European Commission which you can obtain from the European Commission Website; the use of binding corporate rules, a copy of which you can obtain from SWC Ltd’s Data Protection Officer.

8.5.      You acknowledge that personal data that you submit for publication through our website or services may be available, via the internet, around the world. We cannot prevent the use (or misuse) of such personal data by others.

  1. Security of your personal information

9.1.      SWC Ltd is committed to ensuring that the information you provide to us is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.

9.2.      Where we employ data processors to process personal information on our behalf, we only do so on the basis that such data processors comply with the requirements under the GDPR and that have adequate technical measures in place to protect persona information against  unauthorised use, loss and theft.

9.3.      The transmission and exchange of information is carried out at your own risk. We cannot guarantee the security of any information that you transmit to us, or receive from us. Although we take measures to safeguard against unauthorised disclosures of information, we cannot assure you that personal information that we collect will not be disclosed in a manner that is inconsistent with this Privacy Policy.

  1. Access to your personal information

10.1.    You may request details of personal information that we hold about you in accordance with the provisions of the Data Protection Act 2018, and to the extent applicable the EU GDPR. If you would like a copy of the information which we hold about you or belief that any information we hold on you is inaccurate, out of date, incomplete, irrelevant or misleading, please email us at

10.2.    We reserve the right to refuse to provide you with information that we hold about you, in certain circumstances set out in the Data Protection Act 2018 or any other applicable law.

  1. Complaints about privacy

11.1.    If you have any complaints about our privacy practices, please feel free to send in details of your complaints to  We take complaints very seriously and will respond shortly after receiving written notice of your complaint.

  1. Changes to Privacy Policy

12.1.    Please be aware that we may change this Privacy Policy in the future. We may modify this Policy at any time, in our sole discretion and all modifications will be effective immediately upon our posting of the modifications on our website or notice board. Please check back from time to time to review our Privacy Policy.

  1. Website

13.1.    When you visit our website

            When you come to our website (, we may collect certain information such as browser type, operating system, website visited immediately before coming to our site, etc. This information is used in an aggregated manner to analyse how people use our site, such that we can improve our service.

13.2.    Cookies

            We may from time to time use cookies on our website. Cookies are very small files which a website uses to identify you when you come back to the site and to store details about your use of the site. Cookies are not malicious programs that access or damage your computer. Most web browsers automatically accept cookies but you can choose to reject cookies by changing your browser settings. However, this may prevent you from taking full advantage of our website.

13.3.    Our website may from time to time use cookies to analyses website traffic and help us provide a better website visitor experience. In addition, cookies may be used to serve relevant ads to website visitors through third party services such as Google AdWords.

            These ads may appear on this website or other websites you visit.

13.4.    Third party site

            Our site may from time to time have links to other websites not owned or controlled by us. These links are meant for your convenience only. Links to third party websites do not constitute sponsorship or endorsement or approval of these websites. Please be aware that SWC Ltd is not responsible for the privacy practises of other such websites. We encourage our users to be aware, when they leave our website, to read the privacy statements of each and every website that collects personal identifiable information.

            This website is owned and operated by SWC Ltd.

Terms and Conditions

            Please read these Terms and Conditions carefully, as they contain important information about your rights and obligations and the terms on which we make the Site available to you.

Acknowledgement and acceptance of Terms and Conditions

            By assessing, using or browsing this website you acknowledge that you have read, understood and agree to be bound by its terms, conditions, disclaimers and limitations of liability (“terms and conditions”). SWC Ltd reserves the right to amend or update such terms, conditions, disclaimers and limitations of liability without providing notice.

            By using this website you acknowledge that you have read and understood these Terms and Conditions. In the event of violation of these Terms and Conditions, SWC Ltd reserves the right to seek all remedies by law and in equity.

Nature of the Site

   is an information Site. It is solely your responsibility to evaluate the accuracy, completeness, usefulness and fitness for any purpose of all details of opinions, advice, services and other information provided.

            All information provided is done so in good faith. The directors, employees and consultants do not make any representation or warranty as to the accuracy or completeness of the information.

Modifications to offering

            We reserve the right, in our sole discretion, to make changes, suspend or discontinue any aspect of SWC Ltd and to the materials, programs, services, content or prices at any time, without notice, including your access to it.

            Unless explicitly stated any new features including the release of new services, news and events, articles resources and any other content shall be subject to these terms and conditions.


You are solely responsible in all respects for all use of and for protecting the confidentiality of any email verification number and password which may be given to you or selected by you for use on SWC Ltd.

            You may not share these with or transfer them to any third parties.

            You must notify SWC Ltd immediately of any unauthorised use of them or any other breach of security regarding SWC Ltd which comes to your attention.

Applicability of online materials

            SWC Ltd is controlled and operated by SWC Ltd. We make no representations that SWC Ltd materials are appropriate or available for use in other locations. Those who visit SWC Ltd from other locations do so on their own initiative and are responsible for compliance with all applicable laws.


            SWC Ltd and all materials and information thereon are provided on an “as is” basis. To the fullest extent permissible by applicable law, we do not make any express or implied warranties, representations or endorsements whatsoever with regard to the Site. To the fullest extent permitted by law we will not be liable to users for any loss or damage of any nature whatsoever and howsoever arising (including due to our negligence) out of or in connection with the viewing, use or performance of SWC or its contents, whether due to inaccuracy, error, omission or any other cause and whether on the part of SWC Ltd or our employees, contractors, agents, or any other person.

            You are responsible for ensuring that your computer system meets all relevant technical specifications necessary to use the Site. You also understand that we cannot and do not guarantee or warrant that any material available for downloading from the Site will be free from infection, viruses and/or other code that has contaminating or destructive properties. You are responsible for implementing sufficient procedures and virus checks (including anti-virus and other security checks) to satisfy your particular requirements for the accuracy of data input and output.

Orders placed through this Site

            All orders made through this Site are subject to confirmation and acceptance by SWC Ltd. SWC Ltd reserves the right to accept, refuse or limit your order for any reason, including but not limited to the unavailability of a product or errors in the prices and or product descriptions.

All prices on this Site are shown in British pound sterling.

            SWC Ltd reserves the right to alter prices and offers without notice.

            SWC Ltd is not liable for any damages that may occur from the use or misuse of products, programs or services sold on this Site.

Copyright and Monitoring

            The contents of SWC Ltd are protected by international copyright laws and other intellectual property rights. The owners of these rights are SWC Ltd or other third party licensors. All product and company names and logos mentioned in SWC Ltd may be the trademarks, service marks or trading names of their respective owners, including SWC Ltd.

            You may not modify, copy, reproduce, republish, upload, post, store, transmit or distribute by any means or in any manner, any material or information on or downloaded from SWC Ltd including, but not limited to, text, graphics, video, messages, code and/or software without prior written consent from Elaine Powell (on behalf of SWC Ltd).


            Permission to print one hard copy of any page is granted to you for personal non-commercial reference only. Contact me at if you would like to share more of my material.

Linked sites

            SWC Ltd provides hypertext links to sites on the internet which are operated by other people and we make no representations whatsoever about any other site which you may access through this Site or which may link to SWC Ltd. When you access any other websites you understand that they are independent from SWC Ltd and that we have no control over the content, accuracy or availability of that website.

Availability of SWC Ltd

We will endeavour to make SWC Ltd is available but cannot guarantee that it will operate continuously or without interruptions or be error free.

            You must not attempt to interfere with the proper working of SWC Ltd and, in particular, you must not attempt to circumvent security, tamper with, hack into, or otherwise disrupt any computer system, server, SWC Ltd, router or any other internet connected device.


            These Terms and Conditions and your use of SWC Ltd are governed by UK law. Any disputes arising from the Site or Terms will be decided only by the UK Courts.  We may assign or subcontract any or all of our rights and obligations under these terms and conditions.

            We may alter these terms and conditions from time to time and post the new version on SWC Ltd, following which all use of SWC Ltd will be governed by that version.  If any provision or term of these terms and conditions shall become or be declared illegal, invalid or unenforceable for any reason whatsoever, such term or provision shall be divisible from them and shall be deemed to be deleted from them.

            We make no representation that materials on the Site are appropriate or available for use at locations other than the United Kingdom and access to them from territories where their content is illegal is strictly prohibited. If you access the Site outside of United Kingdom you are responsible for compliance with all local laws.

            You agree to indemnify and keep SWC Ltd indemnified from all claims, damages, expenses, costs and liabilities (including legal fees) relating to or arising from your use and or membership or arising from any breach or suspected breach of the terms by you or your violation of any law or the rights of any third party.

This page was last updated: 1st September 2019

Don't Miss Out!

It's not too late to opt-in for the Speakerpreneur Summit 2020. 

You have Successfully Subscribed!